At Klick Digital, awards are never the destination — they are the result of our commitment to helping brands communicate effectively with Chinese consumers, through strategies grounded in genuine market understanding and continuous learning.
This year, we are honoured that the Xiaohongshu (RED) campaign Klick Digital co-developed with Big C received the Best Use of Social Media award at the PR Awards Asia-Pacific 2026.
For us, this award reflects the importance of truly understanding consumer behaviour on Chinese platforms, selecting the right strategy, and working closely between brand and agency to deliver meaningful results.
Beyond working with brands, Klick Digital places great value on continuous learning and knowledge exchange with the platforms themselves. Our team had the opportunity to visit Xiaohongshu’s headquarters in China to exchange perspectives on the platform’s direction, as well as the ever-evolving trends and behaviours of Chinese consumers. At the same time, we were delighted to welcome the Xiaohongshu team to Klick Digital’s office to share experiences and marketing insights together.
For Klick Digital, sustainable success is not measured by awards alone, but by the trust of our clients, strong collaboration with our partners, and seeing the brands we care for grow steadily in the Chinese market.
We remain committed to learning, deepening our expertise, and keeping pace with the constant evolution of China’s digital platforms — so that brands can connect with Chinese consumers through the right strategies, drive business growth, and reach new opportunities in the Chinese market sustainably.