In short
- Klick Digital is an award-winning Xiaohongshu (小红书, RedNote) agency in Bangkok with direct support from Xiaohongshu HQ; our Xiaohongshu campaign with Big C won “Best Use of Social Media” at the PR Awards Asia-Pacific 2026.
- We handle verified account set-up, native Chinese notes, KOC/KOL seeding, Xiaohongshu ads, shop set-up and monthly reporting for Thai venues and brands.
- As the official Thailand partner for Dianping/Meituan (大众点评/美团) and AMap (高德地图), we connect Xiaohongshu discovery to the apps Chinese travellers use to choose you and reach your door.
Klick Digital is an award-winning Xiaohongshu agency with direct support from Xiaohongshu HQ, based in Bangkok with a second office in Zhuhai, China. Since 2016 we have helped Thai hotels, restaurants, attractions and consumer brands get discovered by Chinese travellers and shoppers on Xiaohongshu (小红书), also known as RedNote, RED or Little Red Book. Our team works in Thai, Chinese and English, so you brief us in your language and your audience hears from you in theirs.
What is Xiaohongshu (RedNote)?
Xiaohongshu is China’s lifestyle search and recommendation platform, where hundreds of millions of users share and search “notes” about travel, food, beauty, fashion and shopping. For many Chinese consumers it is the first place they look before booking a trip or buying a product.
- Notes, not just posts: users publish photo and video notes with honest-sounding tips, reviews and itineraries.
- Search-led: people type questions such as “best cafés in Bangkok” or “Thai skincare worth buying” and read the notes that come up.
- Trust-driven: recommendations from real users (KOCs) and creators (KOLs) carry more weight than traditional adverts.
- Shopping built in: brands can sell directly through Xiaohongshu shops.
Why does Xiaohongshu (RedNote) matter for Thai venues and brands?
Xiaohongshu is where Chinese travellers plan their Thailand trips and where Chinese shoppers discover foreign products. If your business does not appear in those notes, it is effectively invisible at the moment decisions are made.
For hotels, restaurants, spas and attractions
Chinese travellers build their itinerary from Xiaohongshu: where to stay, where to eat, which beach club to visit, which photo spot is worth the queue. A strong presence means your venue is saved into trip plans before the traveller even lands in Bangkok, Phuket, Chiang Mai or Hua Hin.
For Thai products selling into China
Thai snacks, skincare, cosmetics, herbal products and fashion all have loyal fans on Xiaohongshu. Shoppers read reviews and “haul” notes before they buy, so a well-planned Xiaohongshu presence builds the awareness and credibility you need before, or alongside, launching on Chinese e-commerce.
How is Xiaohongshu different from Instagram for reaching Chinese travellers?
Xiaohongshu is where Chinese travellers actually search and plan, while Instagram is blocked in mainland China and is not their main planning tool. Both are visual, but Xiaohongshu works more like a search engine built on user reviews, so the content and the approach need to be different.
| Xiaohongshu (RedNote) | ||
|---|---|---|
| Main audience | Chinese consumers in China and Chinese travellers abroad | Global users, including Thai and international travellers |
| How people use it | Search for tips, reviews and itineraries, then save notes into plans | Follow accounts and browse a feed of photos, Reels and Stories |
| Content that works | Detailed, practical notes in Chinese with tips, photos and location details | Polished visuals, short captions and hashtags |
| Role of reviews | Notes from real users (KOCs) carry strong trust | Creator content and brand posts drive attention |
| Language | Simplified Chinese | Mostly English and local languages |
| How people find you | Keyword search is central to how users decide | Mostly through the feed, Explore and hashtags |
| Best use for a Thai business | Getting found by Chinese travellers and shoppers | Reaching Thai and international customers |
What does Klick Digital do as a Xiaohongshu agency?
We manage your Xiaohongshu marketing end to end, from account set-up to content, creators, ads, shop and reporting. You can take the full package or start with the pieces you need most.
- Verified brand or business account set-up: we prepare and submit the verification, set up your profile, and optimise it for search in Chinese.
- Chinese-language notes and content: native Chinese copywriters and designers create notes that read like Xiaohongshu, not like a translated brochure.
- KOC and KOL seeding: we select and brief real users and creators to visit your venue or try your product and post authentic notes.
- Xiaohongshu advertising: paid campaigns that boost your best-performing notes and reach people searching for relevant topics.
- Xiaohongshu shop set-up: for brands selling into China, we help set up and run your store for social commerce on the platform.
- Monthly reporting: clear reports on reach, engagement, saves and search visibility, with recommendations for the next month.
What kind of Xiaohongshu content works for Thai businesses?
The notes that perform best feel like honest, useful advice from a real person rather than an advert. They answer the questions Chinese travellers and shoppers are searching for, in natural Chinese, with clear photos and practical details.
- Useful over promotional: tips, itineraries, “what to order” and “how to get there” notes
- A strong cover and title: a first image that shows the experience and a title that matches what people search
- Chinese search keywords: destination, category and product terms that travellers actually type
- Practical details: location, opening hours, how to book, and whether staff speak Chinese
- Consistency: a steady flow of notes from your account and from KOCs, rather than a single burst
Proof: award-winning Xiaohongshu work with Big C
Klick Digital won “Best Use of Social Media” at the PR Awards Asia-Pacific 2026 for our Xiaohongshu campaign with Big C. It is independent recognition that our approach works on the platform, not only in theory.
Our team has also visited Xiaohongshu HQ in China and works with direct support from the platform. Brands and organisations that have trusted Klick with Chinese marketing include Big C, Unilever, Central Group, China Airlines, OPPO, PUMA, Srichand, Sunsilk, TaoKaeNoi, Bangkok Hospital Phuket, Baba Beach Club Hua Hin and Thailand Privilege Card.
How does Xiaohongshu connect to Dianping and AMap?
Xiaohongshu is where Chinese travellers find you; Dianping/Meituan is where they choose you; AMap is how they reach you. Klick is the official Thailand partner for Dianping/Meituan (大众点评/美团) and AMap (高德地图), so we can join up the whole journey.
- FIND on Xiaohongshu: a traveller sees your restaurant or hotel in a note and saves it.
- CHOOSE on Dianping/Meituan: they check your reviews, ratings, deals and whether you appear on lists such as the Must-Eat list (必吃榜).
- REACH via AMap: they get directions or call a taxi straight to your door.
A venue that is strong on Xiaohongshu but missing or weak on Dianping and AMap loses customers at the last step. We make sure all three work together.
How does Xiaohongshu advertising work?
Xiaohongshu advertising lets you pay to put your notes in front of more of the right people, in their feed and in search results. It works best when it amplifies content that is already resonating organically, rather than replacing it.
- Boost notes from your own account or from creators you have worked with.
- Target by interest and by the keywords people search for, such as a destination or product category.
- Test different notes and move budget to what performs.
- Combine ads with KOC and KOL seeding so paid reach lands on a page full of credible reviews.
We also run paid media on Douyin (抖音), Weibo (微博) and WeChat (微信) when your goals call for it, and on Facebook, Instagram, TikTok, LINE and YouTube for the Thai market.
What does a Xiaohongshu marketing budget depend on?
Your Xiaohongshu budget depends on your goals and how much you want to do on the platform, so we plan it with you rather than sell a fixed package. The main factors are content volume, the number and tier of creators, paid ads and campaign length.
- Content: how many notes and videos your account publishes each month
- Creators: how many KOCs and KOLs, and at which tiers
- Ads: whether, and how much, you boost notes with Xiaohongshu advertising
- Shop: whether you also sell through a Xiaohongshu shop
- Duration: a launch campaign or an ongoing monthly plan
- Connected platforms: whether Dianping/Meituan and AMap are part of the same plan
What is our Xiaohongshu process?
Every project follows the same clear steps, so you always know what is happening and why.
- Free call: we learn about your business, your goals and your target Chinese customers.
- Audit and research: we check what is already being said about you and your competitors’ category on Xiaohongshu, Dianping and AMap.
- Strategy and plan: content themes, keyword focus, creator mix and ad approach, agreed with you.
- Set-up: verified account, profile optimisation and, where relevant, your Xiaohongshu shop.
- Launch: notes, KOC/KOL seeding and ads go live in a planned sequence.
- Report and optimise: monthly reporting and adjustments based on what the data shows.
Frequently asked questions
What is Klick Digital’s relationship with Xiaohongshu?
Klick Digital is an award-winning Xiaohongshu agency with direct support from Xiaohongshu HQ, and our team has visited HQ in China frequently for training purposes. Separately, Klick is the official Thailand partner for Weibo, Dianping/Meituan and AMap.
What is the difference between Xiaohongshu, RedNote, RED and Little Red Book?
They are all names for the same platform. Xiaohongshu (小红书) is the Chinese name; RedNote, RED and Little Red Book are English names used by international users and media.
Can a Thai business open a verified Xiaohongshu account?
Yes, Thai businesses can set up a brand or business account. We prepare the documents, handle the verification process and set up the profile in Chinese on your behalf.
Do I need to speak Chinese to market on Xiaohongshu?
No. Our team works in Thai, Chinese and English. You brief and approve in Thai or English, and we create and publish the content in natural Chinese.
Is Xiaohongshu only useful for hotels and restaurants?
No. It is just as powerful for Thai consumer products such as skincare, cosmetics, snacks and fashion, especially if you plan to sell into China through a Xiaohongshu shop or other Chinese e-commerce channels.
How long before we see results on Xiaohongshu?
It depends on your starting point, category and budget. Account set-up and first notes can go live quickly, while search visibility and trust build over several months of consistent content and seeding. We agree realistic goals with you at the start.
Can you also help with Dianping, AMap and Douyin?
Yes. We are the official Thailand partner for Weibo, Dianping/Meituan and AMap, and we run Douyin and WeChat marketing too, so your Chinese marketing works as one plan.
Read next
- Chinese marketing agency in Thailand: services and how we work
- Chinese KOL and influencer marketing in Thailand
- How to choose a Chinese marketing agency in Thailand: 10 questions to ask
- Xiaohongshu (RedNote) for Thai businesses: a practical guide
Ready to get found on Xiaohongshu?
Tell us about your venue or brand and we will show you how Chinese travellers and shoppers could discover you on Xiaohongshu, and what it would take to turn that into bookings and sales.
Book a free call or message us on LINE. You can also email info@klickdigital.net or call +66 88 624 1965.